Culture > Innovation > Internationalization
B-Wide is a consultancy firm based in Rome advising Companies committed to the process of the expansion of their business at an international level.
Our mission is to enhance the quality of our Client’s business decisions and advise on suitable strategies for their international growth.
Our services are gathered in three main areas that represent
the distinctive phases of B-Wide work in progress:
Market Expertise
Entry Strategy
Business Development
B-Wide
About
B-Wide is a consultancy firm based in Rome advising Companies committed to the process of the expansion of their business at an international level.
Our mission consists in identifying new opportunities for growth through the development of comprehensive customer and marketing analyses as well as operational support to manage the efforts of our Clients to expand on foreign markets.
The decision to compete at an international level is the result of the evolution of the Client’s vision about its own future. For this reason, we customize each solution highlighting priorities and providing suggestions according to the specific needs of each of our Clients.
Our areas of specialization are in international marketing, brand positioning, trade and distribution, securing partnerships or joint-venture opportunities, and the sourcing of Italian products and services for the international buyers.
We have provided professional know-how across a broad spectrum of economic sectors in order to assist in the development of business solutions. These include - but are not limited to - the following:
Interior Design, Luxury Goods, Jewelry
Health-Care, Food, Cosmetics
Nautical Industry, Mechanics, Advanced Technologies
Since 1995, we have cooperated with word-wide Companies providing advice with respect to their marketing and communication strategies.
From 2001 to 2010, we have assisted private companies within Confindustria, the leading organization that represents the manufacturing, construction, energy, transport, ITC, tourism and service providers industries.
In 2008, the experience gained from dealing with government and business entities in Italy and abroad, led to the decision to advice Companies in their internationalization process on a continuous basis, enhancing the opportunities provided by the most emerging markets.
B-Wide
Services
Our services are gathered in three main areas that logically represent the distinctive
phases of B-Wide work in progress:
Market Expertise
Entry Strategy
Business Development
Each area of our services is based on a cost-effective package of measures
and solutions tailored to the Client’s needs.
Market Expertise
› Evaluation of the Client’s business potentials with service/product analysis
› Snapshot of the opportunities available in the new market
› Compliance with regulations, labelling, certifications, trade barriers, technical standards
› Trade and distribution network analysis
› Perspective business partners or buyers selection
› Overview of the financial needs and resources corresponding to the suggested actions of the business plan
› Tailored lectures in International Business and Marketing for the Client’s Management
Entry Strategy
› Entry strategies in the local market, newsegments, targets, pricing and customization
› Competitors, costumer’s needs, distinctive differentiation elements
› Marketing of services and products in accordance with the brand positioning strategy
› International on-line marketing for each new target country
› Web site design in synergy with local retailers/distributors
› Secure e-commerce systems
Business Development
› Distributorship arrangements and supply management
› Commercial proposals and participation in tenders
› Local partners, agents and sponsors liaisons
› Sourcing of potential suppliers for products and services
› Compliance with products specifications, price ranges, labelling, certifications, logistics and quality standards
B-Wide
Process
Since every Client is unique, our interaction must be flexible enough to meet their specific requirements.
Our approach involves a combination of the following stages:
Initial Assessment
An initial meeting between our team and the Client is carried out in order to ascertain the requirements and objectives. This meeting is followed up by an exchange of information pertinent to the Client’s wishes and prospects. All matters remain confidential.
Preliminary Report
Prior to any entry strategy into the new market, we deliver a preliminary report that will help the Client to understand its options. Our follow-up report provides a thorough assessment of the strength and weaknesses, opportunities and challenges of the Client’s business with respect to the new market environment, together with the corresponding approximate investments required.
Appointment
Once the Client has approved the options and related budgets, a contract of appointment is signed in order to undertake the necessary actions in Italy and abroad. It may be necessary, from time to time, for the Client to provide us an exclusive appointment for a specific period of time, depending on the size of the project or the activities to be carried out.
Performance
Our services are focused on innovative and customized solutions required by the traditional core business of our Client in order to increase its presence in the foreign markets. Our performance takes place with a particular emphasis on coordinating all activities across the different territories concerned with the project.